We created the "Seek No Shelter" campaign for The North Face to promote a fully waterproof softshell rain jacket: the Apex Flex GTX. For this campaign, we wanted to change the way people think about rain -- as not something to hide from, but something to run towards. So next to visuals and content on social, we also teamed up with Spotify to release a new track that you can only listen to if it's raining in your area.
Role - Concept and Art Direction
Creative Director: Johnny Leicht
Concept & Writer: Carl Jannerfeldt
Design Director: Malte Gruhl
Producer: Nalina Baratz