Over the course of two years, we brought to life Unite All Originals. The idea was simple: Amazing things happen when cultures, passions, and ideas collide. It started with So Me and A-Trak. And it ended with the creation of a track by living legends Run DMC, accompanied by an interactive music video.

The Team: Kris Brochester, JF 'daddy Dumais (creative directors), Joe Hagel (words), Me (Art direction). Visual effects by de dudes of Machine Molle & Stink.