The Sid Lee Amsterdam and New York office teamed up to develop Absolut Nights. A program that saw four Night experiences roll out in four cities across the world. All the global communication assets for Absolut vodka were derived from these events including a 30-second anthem and an online film piece featuring new music by Empire of the Sun.
ECD's: Dan Chandler & James Yeats Smith
Amsterdam Team: Eoin Mclaughing & Thomas Glover
New York Team: Maclean Jackson & Ruben Beddeleem
Director: Melinda Matsoukas
Editor: Thomas Schenk
Producer: Deanna Nolasco